C3-Experts Blog

Advantages of Interactive Touch Screen over Regular Display

Written by Education Consultant @ C3 | Sep 20, 2018 12:56:56 PM

Using interactive touch screen displays for your business can have enormous advantages. Apart from upping the visibility quotient, these displays work wonders in sending your business’s message across, and save you a lot of time and money. Furthermore, it helps the customers by providing them with important data on a single customizable platform. The advantages of interactive touch screens over regular displays are many, like:

Informative and Engaging

Interactive large touch screens displays can be a significant tool to reach out to the customers and engage them while providing your business’s information. You can readily choose from a wide range of screen sizes, mountings, and software available, in order to give your customers an altogether different experience. All these factors will contribute to presenting information to them in a much more stimulating way. Moreover, it will take away a lot of pressure from the staff, and further enhance the overall customer experience.

Saves Time and Cost

Not only will the customers find the use of a large touch screen monitor impressive, but also save you time and money. This is because instead of paying a person an hourly rate to communicate with clients on a broader level, you can use a touch display that conveys useful information to the customers. This will also help in reducing the extra cost of manpower. Moreover, your customers would have moved one step closer to identifying with, and understanding your business and brand before they get to interact with you.

Using a large touch screen monitor will prove to be useful especially during busy times of the year, and help save on time.

Provides Customer Feedback

Using an interactive large touch screen display, you can capture valuable information about your customers, their habits and what they really want from your business. The special feature of the touch screen is that it will help in recording user interaction that provides deep insights about customer preferences and behaviour. Conducting a customer satisfaction survey in the end will prove to be a useful method in gathering beneficial feedback of the customers after they have used your services. This valuable feedback will help you improve customer service, which in turn will increase customer satisfaction.

Engages a Customer to Buy or Avail a Service

It was found in a survey that if people scroll through a specific product themselves, they will buy it. So, you can very well say that a large touch screen display will definitely influence individuals to buy or avail services offered by your business.

Empowers Customers

A large touch screen monitor will give a feeling of empowerment to the customers by providing them with the same experience that they get when they go online for purchasing or availing anything. The customized in-store experience is something that will prove to be extremely useful because it will be like providing a self-service that will make your customer feel special.

So, you can see how using an interactive touch screen can work wonders for your business in terms of purchases and customer satisfaction. A place that provides such a hands-on marketing approach will seem nothing but attractive to the customers, which is also quite good for business.